• Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual

    David Amerland
  • Social media is the empowerment of the individual at the expense of the system

    David Amerland
  • The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before

    David Amerland
  • A business needs a character and an identity, just like a person and just like a person it needs to have a Voice

    David Amerland
  • It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers

    David Amerland
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