• Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with

    Eli Pariser
  • 1973 Fair Information Practices:- You should know who has your personal data, what data they have, and how it is used.- You should be able to prevent information collected about you for one purpose from being used for others.- You should be able to correct inaccurate information about you.- Your data should be secure...while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends

    Eli Pariser
  • Your computer monitor is a kind a one-way mirror, reflecting your own interests while algorithmic observers watch what you click

    Eli Pariser
  • More voices means less trust in any given voice

    Eli Pariser
  • The algorithms that orchestrate our ads are starting to orchestrate our lives

    Eli Pariser
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