• When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling that product, and more on selling you a relationship with the product, and a means of announcing your own identity

    Greg Carlson
  • Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted

    Greg Carlson
  • Learning to be aware of what you unconsciously know may depend on a line of focused effort and specialized knowledge and even some measure of aptitude, but actually learning it may be effortless, automatic, and require very little of what we normally think of as intelligence

    Greg Carlson
  • Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head

    Greg Carlson
  • Teaching is the art of serendipity. Each of us has the experience of finding out that something we intended as only the most casual of remarks, or the stray example, changes the way some students thought to the point of changing their lives

    Greg Carlson
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