• Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true

    Jonah Lehrer
  • Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic

    Jonah Lehrer
  • The great ages did not perhaps produce much more talent than ours,' [T.S.] Eliot wrote. 'But less talent was wasted

    Jonah Lehrer
  • Insights, after all, come from the overlap between seemingly unrelated thoughts. They emerge when concepts are transposed, when the rules of one place are shifted to a new domain

    Jonah Lehrer
  • In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on

    Jonah Lehrer
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