• The paradox of innovation is that it is accepted as an innovation when it has become imitation

    Piero Scaruffi
  • The world is divided into the ordinary and the extraordinary. The problem is deciding which is which

    Piero Scaruffi
  • Evolution did not design us to believe only true facts, nor to buy only useful products, nor to say only meaningful sentences

    Piero Scaruffi
  • If you know one thing very well and the rest only superficially, that one thing will always appear to be more 'unique

    Piero Scaruffi
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