• Do research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression

    Robert McKee
  • If the story you're telling, is the story you're telling, you're in deep shit

    Robert McKee
  • No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best

    Robert McKee
  • We realize we can't go around saying and doing what we're actually thinking and feeling. If we all did that, life would be a lunatic asylum. Indeed, that's how you know you're talking to a lunatic. Lunatics are those poor souls who have lost their inner communication and so they allow themselves to say and do exactly what they are thinking and feeling and that's why they're mad

    Robert McKee
  • What happens is fact, not truth. Truth is what we think about what happens

    Robert McKee
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