Sun Tzu

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Appear weak when you are strong, and strong when you are weak

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The supreme art of war is to subdue the enemy without fighting

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If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle

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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt

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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win