David Brier

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Branding is the art of differentiation

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Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight

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Your brand exists to differentiate. “Same crap, different day

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Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard

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Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle