John Hegarty

Copy Image

Do interesting things and interesting things will happen to you

Copy Image

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind

Copy Image

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce

Copy Image

Better to be known for something than be forgotten for nothing

Copy Image

The first lesson of branding: memorability. It's very difficult buying something you can't remember