John Medina

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The more personal an example, the more richly it becomes encoded and the more readily it is remembered

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If you are trying to get information across to someone, your ability to create a compelling introduction may be the most important single factor in the later success of your mission

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Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation

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The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding

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The more handles one creates at the moment of learning, the more likely the information is to be assessed at a later date. The handles we can add revolve around content, timing, and environment