Kyle Tennant

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Further, we have to ask if community is possible when, as noted earlier, social media is so based on self. 'For all the rhetoric about cyber-community, the internet is less a forum for shared public life than an area for individuals to express their egos and find information in tune with their personal needs and desires.'Further, 'Instead of renewing community, these ever expanding cybernetic systems tend to band people together in like-minded or similarly interested groups. They equip us with new means of pursuing our own interests more than they nurture communities of diverse people who nevertheless seek shared lives and common ends.'Schultze, Habits

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In short, the community on Facebook is the lazy kind. Whereas true community requires hard work ("love one another earnestly," writes Peter), social media provide us a kind of community that requires little of us. 'In other words,' writes Malcolm Gladwell, 'Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice