Lisa Cron

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If I ask you to think about something, you can decide not to. But if I make you feel something? Now I have your attention

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what draws us into a story and keeps us there is the firing of our dopamine neurons, signaling that intriguing information is on the way

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You cherry-pick events that are relevant to the story question and construct a gauntlet of challenge (read: the plot) that will force the protagonist to put his money where his mouth is. Think baptism by ever-escalating fire

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Stories not only give us a much needed practice on figuring out what makes people tick, they give us insight into how we tick