Philip Kotler

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    Philip Kotler quote. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value

    Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value

    Philip Kotler
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    Philip Kotler quote. Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility

    Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility

    Philip Kotler
    Moms Typewriter
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    Philip Kotler quote. Người ta thường có ảo tưởng rằng có thể công nghiệp hóa một quốc gia bằng cách xây dựng các nhà máy. Không phải. Bạn công nghiệp hoá bằng cách xây dựng các thị trường

    Người ta thường có ảo tưởng rằng có thể công nghiệp hóa một quốc gia bằng cách xây dựng các nhà máy. Không phải. Bạn công nghiệp hoá bằng cách xây dựng các thị trường

    Philip Kotler
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