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People don't buy what you do; they buy why you do it. And what you do simply proves what you believe
Simon Sinek
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If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears
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The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishable
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