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An eerie aspect of social media is the way the dead’s account lingers in digital space as a floating memorial. Friends post emotional farewells as if the departed will read them. But we all know that those words are for the rest of the world as if to flaunt their bond with the deceased like a new car or engagement ring. Just like any material possession that ceases production, a person’s value amplifies when they are dead. They have no future. They have no present. Their past becomes a limited resource that everyone is desperate to snag a piece of