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Lovable work is visible work. The question of who gets a public platform as a worker and who does not is neatly side-stepped by Jobs’s narrative. What do those in the invisible workforce call themselves in their social media profiles? What kinds of identities are available to them? These questions are critical because, as Jonathan Crary notes in his recent book, 24/7: Late Capitalism and the Ends of Sleep, while the notion of identity is bound up with public visibility, today that public exposure has become detached from communal forms that once provided safekeeping and care. Crary notes that in the always-on, 24/7 temporality in which we now live, the pressure to be constantly consuming or producing necessitates a constant presence in the public sphere, specifically in the marketplace